This elephant crying is the saddest Christmas advert ever made

"Together, we’re helping train rangers and law enforcers, deploying new technology, working with local communities, tackling consumer demand for wildlife products, and working with governments to change legislations.

"The illegal wildlife trade is a huge international organised crime, and the methods used by poachers and smugglers are becoming more and more sophisticated. It’s threatening to undo decades of conservation work.

"In Asia, elephants have disappeared from approximately 85% of their historic range. While in Africa, their range has shrunk by over half since 1979. Poaching is an ever-present threat, with around 20,000 African elephants being killed each year."