Jamie Lee Curtis has always had a knack for commanding attention, whether she’s wielding a knife in a Halloween movie or delivering a witty remark in a press interview.
At 66, the Oscar winner is still proving that her star power (and style) can dominate headlines just as much as her films. Recently, the actress found herself at the center of unexpected social media buzz, but this time it wasn’t because of her acting chops or a bold take on Hollywood. Instead, it was all about what she wore.
Over the years, Curtis has spoken candidly about aging, beauty standards, and her distaste for Hollywood’s obsession with youth and appearance, especially when it comes to cosmetic enhancements. Her unfiltered perspective is part of why fans admire her, and why even something as simple as an outfit choice can set the internet ablaze.
That moment came last week, when Curtis stepped out in what she described as a costume for her Freaky Friday character, Tess Coleman.
Dressed in a low-cut, off-the-shoulder gray top with a belted design and safety pins accenting the neckline, she attended a surprise event at El Capitan Theatre in Los Angeles to promote the film’s rerelease. The daring outfit quickly became one of her most talked-about Instagram posts.
Fans wasted no time flooding her comments section, many admitting they were “distracted” by her curves or simply lost for words. Others joked that the clip looked so polished it could have been AI-generated. One particularly cheeky commenter referenced her longtime Activia yogurt ads, writing, “I didn’t know Activia did all that.” Another pointed out that, viral moment or not, Curtis has always had that magnetic presence, resurfacing older clips of her film and television roles to prove she’s been a stunner for decades.
Curtis, never one to miss a chance to join the fun, responded with a wink. Posting a peace-sign selfie in the same outfit, she laughed off the attention. “Happy to help spread the joy that our movie serves!” she wrote, poking fun at the fact that her “Freakier Friday” ensemble seemed to be getting more traction online than anything else she’d posted in months.
It’s exactly the kind of reaction fans love from her: self-aware, humorous, and rooted in the bigger picture. Because while her outfit may have gone viral, for Curtis, it’s still all about the work, and making sure the joy of storytelling shines through above all else.