A mother has warned parents to carefully inspect their children’s clothing after discovering inappropriate text hidden on her young daughter’s dress. Savannah shared her discovery on TikTok, where the video has now received over 23 million views.
“One day, when she was napping, I figured I’d take a peek and see what they actually said,” Savannah explained.
The dress, decorated with bunnies, jelly beans, and chickens, also contained tiny written messages with explicit content. Some of the lines included:
“Want to have an Easter egg hunt under the covers?”
“This coupon entitles you to one free peep show!”
“Let’s pretend we’re rabbits and do whatever comes naturally.”
“My tulips (two lips) want to be on your tulips.”
“You’ve been the best husband and friend a girl could have ever asked for.”
Reaction from viewers was swift, with one of the top comments simply reading: “WTF.” Other viewers described the dress as “disturbing,” “nasty,” and “ew,” while some questioned where it had been purchased.
A few suggested the messages might have been an accident, with one TikTok user writing: “aww, maybe it was an accident & they accidentally wrote all that.”
The dress was made by a U.S.-based small business, Lele & Co., which has since removed the item and issued a statement apologizing for the inappropriate text. The company explained that the piece had been a resale item from a vendor and the offensive content was not noticed before listing.
“I would like to express my deepest apologies for the inappropriate text found on one of the clothing items sold in my store. This particular piece was a resale item from a vendor, and regrettably, I did not catch the offensive wording before it was listed. Please rest assured that this does not align with the values I uphold or support. We are in the process of taking any and all necessary legal actions against the vendor. For the record, the item in question has been promptly removed from my website and all social media accounts. All remaining stock was destroyed immediately,” the company stated.
Lele & Co. also emphasized that, despite criticism, the company’s mission remains intact. “Despite the negative and hateful messages, they will not diminish the passion that founded this company. Lele & Co. is facing slander based on unfounded claims. I appreciate everyone’s concerns that brought this matter to my attention and allow me the opportunity to address and respond in a respectful manner,” the statement concluded.
This is not the first instance of children’s clothing drawing attention for inappropriate messaging. Last December, a Kmart $8 kids’ Christmas T-shirt sparked debate for a “kinda naughty” design, prompting parents to question its suitability.
Savannah’s warning has resonated with other parents, serving as a reminder to carefully examine children’s clothing before purchasing.